Apparentlyh one successful British drugstore chain called “Boots” thinks that a great way to show their customer appreciation on the national “holiday of love” Valentines Day, is to offer Viagra, the immensely popular sexual enhancement drug for men, without a prescription for a trial period.  That doesn’t mean it’s free though, as customers still must pay, but it means much easier access for Viagra conneseurs or eager beavers who want to try the drug out and see how it works for them.

Reportedly there will be screening questions for men over a certain age, to avoid potential complications in older men, but younger men will just have to answer a few fairly basic health screening questions for their one time prescription-free Viagra pass.

This is a genius marketing ploy by the drug giant Pfizer to get new customers because after the initial prescription is gone, men must then get the scrip renewed by a doctor’s authorization to refill the drug if they like how it worked for them.  Viagra alternatives such as the immensely popular VigRX here in the US will have to do for men here who want a prescription free alternative in the US though, and that’s not necessarily a bad thing!  The British trial is expected to last around six months and may continue if it proves successful.